What is Adobe Analytics?

Why do you need Adobe Analytics?

The reality is that many businesses are sitting on a gold mine of unused information in the form of customer data because they don’t have the manpower or technology to properly analyze or use it. With Adobe Analytics, you can turn this information into actionable insights that can help improve your bottom line by allowing you to better market to your customers and can also use the data to inform decisions about digital products.

For many businesses, the robust adaptability of Adobe Analytics allows them to get as granular as they need to answer specific questions pertaining to their business, customers, and data. Businesses can gain helpful insights into which product features are being used (or not used), paths people are taking through the website/app, the content they are consuming, and errors they are encountering.

With a user-friendly interface, marketing teams can handle the analytics from start to finish and use the information to evolve their marketing strategies to improve their efficacy for your business.

How does it work?

Adobe Analytics couples machine learning and artificial intelligence (AI) with a user-friendly, drag-and-drop interface that gives everyday marketers the power to identify critical information and create ad-hoc database queries. By using Adobe Analytics to identify statistically significant anomalies or information in your data, you can capture unique insights that would otherwise be missed.

Adobe Analytics is a powerful tool that has the versatility to be useful to a full spectrum of skill levels, from the average marketer to a statistician. Also, it was designed to pair with most Adobe Cloud products. For businesses using multiple products in the Adobe Suite, Adobe Analytics can be an easy and ideal way to gather and share data across technologies and functions.

Common Features

While this is not a comprehensive list offered by Adobe Analytics, below is a list of several features that make it a compelling choice.

Analysis Workspace

This is the primary interface users will interact with to process and use the data they collect. It has a variety of functions that users can incorporate into a customizable reporting “canvas” to gather the unique data they need, including Workspace visualizations and breakdowns.

Segments

Hone in on a specific set of criteria and compare segments, like characteristics of users or website behaviors, against each other.

Visual Report Suites

View data for specific pages/site sections and manage report permissions.

Report Curation

Customize what is available to people in reports. This can be helpful to make Analytics less intimidating, or to help them focus only on the most important items.

Report Builder

An Excel add-in that allows you to retrieve Analytics data and place it directly into a workbook.

Reporting API

Directly query Adobe servers for use in your own customer reporting tools

Adobe Analytics Dashboard

Dashboards in a mobile app for on-the-go access to intuitive scorecards providing key metrics, detailed breakdowns, and trended reports (to name a few).

Consultation + Implementation

We have a team of analytics specialists dedicated to understanding and implementing both Adobe Analytics and Google Analytics. Our team is not only designated to implement these systems, but they are also consultants who can help businesses identify the key metrics and data they need to achieve their business goals. This includes creating a comprehensive and adaptable interface for marketing analysts to capture and evaluate the data they need more effectively.

Utilizing Data

Adobe Experience Manager, as well as other content management systems, are designed to help you create customized user experiences, and it can do this through the data captured using Adobe Analytics. Perhaps more importantly, when Adobe Analytics is set up properly, you can better evaluate the data in the way that is the most meaningful for your business. It’s time to start using this powerful data to great effect – and we can help you do that.