AI Powered Platforms

How do AI powered platforms help your business?

Here are a few of the top use cases for adopting AI platforms:

1. Personalized Customer Experience and Commerce

2. Marketing and Sales Automation

3. Data Analysis and Decision Intelligence

4. Process Automation

5. Employee Experience and HR Applications

6. Content Management and Delivery

Whether building a new website, upgrading an intranet, or adopting a new tool for your workforce, Rightpoint can support teams in setting up, using, adopting, and getting results from leading platforms.

Some questions you might be looking for answers to:

1. What AI tools from our platform(s) of choice should we be using?

2. How should the latest AI tools change our internal ways of working? (e.g., creating marketing content, coding, etc.)

3. How do we measure the success of the platforms and related tools?

Let’s look at some platforms and how they can unlock these use cases.

Microsoft + AI

Microsoft 365 Copilot: Revolutionizing AI productivity

Copilot is an AI-powered assistant designed to augment user capabilities within Microsoft 365. It interprets and executes tasks based on natural language commands. One of its key strengths lies in its integration with Microsoft Graph, which is a comprehensive API enabling developers to access and integrate various Microsoft 365 services and data into their applications. This integration allows Copilot to access and analyze data from different Microsoft services like SharePoint, Teams, Excel, Outlook, and OneDrive, making it a central hub for accessing organizational and user data across Microsoft's cloud services. Copilot can read messages from Outlook, analyze data from presentations, and even draft documents based on your writing style within the Microsoft 365 suite. Read more on How to Use Microsoft Copilot: Maximizing Your Productivity with AI Technology.

Microsoft 365 Chat: Powerful interface for Chat including multi-user

Business Chat is the dedicated website and app for the Copilot assistant where you can chat in Web or Work mode. Wave 2 release brings the ability to share a chat as a page to bring others into the experience when working together. The web version also searches the web for the latest content which can be very helpful for research and newer content.

Microsoft Copilot Studio: Custom Copilots for advanced needs specific to a task or data set

Microsoft Copilot Studio is an AI platform to build Copilot assistants that can interact with users and even carry out tasks as an agent. This allows companies to make Copilot more relevant to different users, use cases, or specific to a business need. Internally at Rightpoint we built a custom goals generator. We also ported this functionality into Copilot by building an application using Copilot Studio making this feature accessible to more users across the organization meeting them where they work in Microsoft Teams.

Microsoft Azure: The platform for building, delivering and fully customizing solutions

The Microsoft Azure platform allows us to build an array of various AI applications with helpful services related to AI Search with vector support, Azure OpenAI models, and AI Custom Model hosting along with a suite of development tools and services to support the enterprise. Github Copilot is another tool we see many teams leveraging to accelerate development.

Adobe + AI

At Rightpoint, we combine the best of Adobe’s platform capabilities with cutting-edge AI enhancements to empower businesses to achieve more. By integrating Adobe Sensei GenAI and leveraging AI-driven solutions, we help your teams deliver smarter, faster, and more optimized experiences across a range of digital channels.

Adobe Sensei GenAI: Revolutionizing Content Creation

Adobe Sensei GenAI takes content creation to the next level by enabling seamless generation of content variations across various channels. From personalized web experiences to dynamic marketing assets, we help marketers and agencies craft optimized visuals and copy that adhere to brand guidelines.

Smart Tagging helps streamline your asset management process. By implementing relevant auto-tagging, we help you save time and eliminate the frustration of searching for the right assets, making it quicker and easier to access what you need when you need it.

Generate Variations in Adobe Experience Manager (AEM): Create and manage multiple versions of content efficiently, ensuring your websites remain visually consistent, engaging, and on brand.

Gen Studio: Transform your marketing with AI-powered content creation for social media, display ads, and email campaigns. Website-specific use cases allow for optimized webpage creation that meets both brand design and content standards.

AI Assistant for Smarter Data Insights

Adobe’s AI Assistant, part of Adobe Experience Platform (AEP), brings powerful analytics tools to the forefront. This conversational AI tool helps you make sense of your data, build better audiences, create impactful content, and fine-tune your campaigns to drive results.

Adobe Firefly: Elevating Creative Possibilities

Adobe Firefly services deliver AI-powered image creation and design tools that expand your creative horizons. From stunning visuals to unique content tailored to your brand, Firefly makes it easier than ever to deliver eye-catching designs across channels. Custom models also help ensure the generated content reflects your brand.

Generative AI Enhancements We Bring to Adobe Platforms

We integrate advanced generative AI services into Adobe platforms to elevate functionality and performance:

• AI-Powered Search Engines: Enable faster, smarter content discovery on your site.

• AI-Driven Translation Solutions: Provide seamless multilingual experiences.

• AI Chatbots: Automate customer support with intelligent, conversational AI.

• AI Tagging & Metadata Solutions: Automatically tag content and generate metadata for better SEO and searchability.

• Auto-Summarization of Videos: Quickly create highlights or summaries from longer video content.

• AI-Powered QA & Automated Testing: Streamline testing processes with auto-generated unit tests, QA test cases, and integration tests for Adobe Experience Manager.

• Component Authoring Documentation: Generate comprehensive component documentation for faster content updates.

With these forward-thinking AI integrations, we’re shaping the future of Adobe-powered platforms. Whether it’s automating routine tasks, optimizing content, or enhancing customer interactions, our AI enhancements unlock new possibilities for your digital strategy.

Optimizely One

Optimizely's One AI software enables businesses to manage, experiment and optimize their digital experiences through A/B testing, data-driven insights, personalized content, and controlled feature rollouts, fostering continuous improvement and informed decision-making. Optimizely has embraced AI to enhance its experimentation and personalization capabilities:

1. AI-Powered Personalization: We use Optimizely One AI to deliver highly personalized content and recommendations to your visitors. By analyzing their browsing behavior, past interactions, and demographics, we ensure that each user sees the most relevant and engaging content.

2. Intelligent Product Recommendations: We leverage AI algorithms to provide your visitors with product recommendations that match their unique interests and preferences. This helps to increase cross-selling and upselling opportunities, ultimately driving revenue growth.

3. Dynamic Content Optimization: With Optimizely One AI, we can optimize your website content in real-time based on user behavior and preferences. This means that each visitor will see the version of your content most likely to resonate with them, leading to improved engagement and conversions.

4. Automated A/B Testing: We utilize Optimizely One AI to automate A/B testing, allowing us to quickly identify the most effective variations of your website content and design. This data-driven approach ensures that your site is always optimized for maximum performance.

5. Seamless Integration: Optimizely One AI seamlessly integrates with your existing Optimizely platform, making it easy to implement and manage AI-powered personalization across your website.

Sitecore Composable AI

Sitecore is branded as a digital experience platform. The latest focus has been shift to cloud (XM cloud) and composable architecture (better support for choose your own MarTech stack). Investment in CDP, and Content Hub (DAM). Recently acquired AI-Powered Digital Search Platform Reflektion is now Sitecore Search. Generative AI focus in Content Hub for content generation. Integration with GPT-4 and Dall-E from OpenAI.

Examples of this in action include integration of ChatGPT into Sitecore XM Cloud to create near-instant translations and leveraging ChatGPT to rephrase marketing copy created in Content Hub to better target specific segments and destination channels. Additionally, Sitecore customers can use Dall-E to generate image variants for omnichannel campaigns being managed across Sitecore's Content Cloud.

Sitecore also shows how real-time personalization could be achieved by taking known preferences and insight data to decide and tailor content to a specific user.

Coveo and AI Search

Coveo is a leading AI driven relevancy platform that combines a best in breed Enterprise Search, Commerce and Website Search with Generative AI capabilities.

This AI-powered platform is designed to significantly enhance employee experiences and productivity by providing contextually relevant content and personalized recommendations. It uses Automatic Relevance Tuning to automatically adapt to new queries and trends, ensuring employees receive the most pertinent information based on their role and past behavior. The platform's Content Recommendations feature proactively suggests relevant resources and subject matter experts even before a search is initiated, while Smart Snippets extract direct answers from existing documents, enabling quick access to critical information. Additionally, Coveo's Relevance Generative Answering combines secure unified indexing with generative AI to deliver precise, summarized answers, complete with sources and citations. By integrating seamlessly with enterprise systems and ensuring secure, unified data access, Coveo supports a scalable, efficient, and future-ready digital workplace.

At Rightpoint we can leverage Coveo in the Knowledge AI and Search solution to unlock answers to information, provide personalized search and Generative AI capability.

A Product Management Mindset

All these solutions can seem difficult to know where to start and to achieve real value that can be measured. We follow a strong product management philosophy that blends a focus on solutions that produce the most impactful user outcomes and use cases with agile process driven development to get to decision points more efficiently, launch quicker, and pivot as we evolve in the new Generative AI era. We believe with the right process you can make rollout and adoption less complex with higher return on investment.

Learn More

Contact us for more information to see how this solution can align with your business objectives and help transform your experience.