Madico

Utilizing Magento Cloud, Rightpoint designed an end-to-end catalog experience that prioritizes installer and dealer pricing and assortment, while keeping with Madico’s existing modern branding. Creating a buyer portal was just the beginning, as tightly-integrated back-office inventory and pricing is key to the digital buyer experience. 

Madico’s investment in digital commerce is just the beginning of a multi-prong strategy to expand their reach as their sales teams can now focus on new market development. With their ecommerce site they were looking to increase the average order value through upselling and cross-selling. In addition, they were looking for the ability to offer targeted discounts and reduce the manpower needed to take manual orders over the phone. This site provides a platform that is accessible to their customers 24/7 to order film, tools and accessories. B2B purchasers are adopting the platform, and B2C customers are able to utilize Madico’s industry-leading content-to-commerce instructional model for self-service installation of window film and smartphone glass protection.