Wondering How To Take Personalization to the Next Level? PIE is the Answer

For modern brands, personalized experiences have gone from being a unique competitive advantage to a baseline requirement for survival. More than 70% of consumers expected personalized interactions from companies, and 76% say they get frustrated when brands don’t deliver.

Personalization doesn’t just benefit customers: it’s shown to increase the likelihood of repeat purchases, boost customer engagement, and foster brand loyalty. It can also reduce customer acquisition costs by up to 50%, increase revenue by 5–15%, and rev up marketing ROI by up to 30%.

Why are brands struggling with personalization?

With all its promise, many brands have adopted personalization on a broad scale. Yet these attempts often fall short of what customers really want. Research shows that personalization is most effective in the post-purchase phase. But most companies focus personalization efforts on the pre-purchase and at-purchase stages.

To bridge this gap between consumer preferences and brand strategy, companies need the right data, technology, and insights. In other words, they need Adobe PIE.

What is PIE, and why does it matter?

Adobe Personalized Insights and Engagement (PIE) is a product suite that enhances brands’ ability to tailor interactions and meet individual customer needs. These tools consolidate various data sources into a single platform, allowing brands to harness the power of data to the fullest and create more meaningful, personalized experiences — not in a way they think customers want, but in the way customers actually want.

Here are some sample Adobe PIE use cases:

• Identifying and analyzing data. Save time by reviewing all relevant customer data in minutes, rather than weeks or months. Identify friction points to understand what’s working and what’s not.

• Designing better experiences. Leverage advanced models like past-purchase behavior and real-time actions to create captivating customer experiences.

• Personalizing engagement. Customize campaigns on a one-to-one level using a highly effective omnichannel approach.

• Unifying the customer journey. Standardize and sequence both online and offline data to create a holistic view of the real-time customer journey.

PIE data reveals insights about customer interests, behaviors, and more so brands can show content customers are more likely to find interesting or helpful. Rather than sporadically throwing out personalized content to see what sticks, PIE ensures relevancy and specificity that helps boost conversions and loyalty.

Here are just a few personalization campaigns possible with Adobe PIE:

• Intelligent reengagement

• No-churn campaigns

• Conversion optimization

• Contextual recognition

• Lifetime value

Adobe products give brands the data needed to drive real-time engagement as the brand grows. Tools like Adobe Customer Journey Analytics, Adobe Real-Time Customer Data Platform, and Adobe Journey Optimizer leverage AI to create omnichannel, personalized experiences that connect and engage customers continuously over time.

Implementing Adobe PIE: How to get started

Adobe PIE helps brands create truly effective personalization that evolves with customer needs over time. But getting started isn’t always completely straightforward — especially if you’re unfamiliar with the products in the suite. There are a few ways to get off on the right foot.

1. Define business objectives.

Before diving into implementation, it’s critical to set clear business goals and take inventory of your current situation. What do you want to achieve with personalization? What have you done right so far, and where do you need help?

Whether you hope to boost customer retention, drive revenue, or increase conversions, your goals should guide the rest of the strategy. It’s easy to get distracted along the way, so remember to constantly reference your key objectives to keep you on track.

2. Build a road map.

With your business objectives in mind, it’s time to build a road map for PIE implementation. Some questions to guide the process:

• Which tools do you have right now? Which tools do you need to enhance your ability to personalize experiences?

• Do you have the in-house expertise to operate these tools and accurately interpret insights?

• What is a realistic timeline for implementing and leveraging each tool?

• Which metrics will you use to measure success? (Refer to your business objectives here.)

As you answer these questions, remember that personalization is an ongoing process that will require continuous refinement.

3. Invest in the right tools.

Adobe Experience Platform offers a robust foundation for data-driven personalization, including tools specifically built to understand the customer journey and optimize engagement.

Some of the most powerful tools within the suite include:

Adobe Real-Time Customer Data Platform (CDP)

Adobe Real-Time CDP is designed to help businesses unify and manage customer data from various sources in real-time, helping to create a unified profile for each customer. This combined data can then be used to enable personalized and consistent customer experiences across all channels.

Adobe Customer Journey Analytics (CJA)

Adobe CJA helps businesses gain a deep understanding of their customers' experiences and interactions across various channels and devices. It allows organizations to uncover comprehensive insights into their customer journeys, enabling them to better optimize marketing strategies and enhance customer engagement.

Adobe Journey Optimizer (AJO)

AJO allows businesses to create, manage, and optimize personalized customer communications across various channels in real time, ensuring a seamless and engaging experience.

Get the most out of PIE with Rightpoint

Data is the key to understanding and delivering the personalized experiences customers want. With Adobe PIE, brands can access and analyze this data, turning it into actionable insights that deliver immediate ROI. Instead of playing the personalization guessing game, they can serve up experiences that resonate in real time.

Still, it’s important to note that even with ample data and the best tools, many brands struggle to leverage Adobe PIE to the fullest degree. Putting insights into action can be challenging, especially if your team lacks expertise with Adobe products.

If you need help making the most of Adobe PIE and personalization efforts, get in touch with Rightpoint. We’ve helped brands across the globe build better customer experiences, drive connections, and enhance loyalty. Find out how we can help you today.