How Sitecore Stream Can Make Your Content Marketing Smarter

Relevant content in real time at scale can differentiate your brand and improve customer experience. It also requires a lot of work, from granular content-creation tasks to high-level analytics and strategy. For many marketing teams, low-level tasks take up so much time that there’s not much time to focus on higher-value activities.

Sitecore recently launched a new tool set to help marketers make the most of their content campaigns and their time. Sitecore Stream is a marketing-specific set of secure AI technologies that layer onto Sitecore’s digital experience platform (DXP). In this post, we’ll explain how marketers can use Stream to be more efficient and productive.

How Sitecore Stream’s AI Tools Boost Efficiency and Productivity

Stream’s tools fall into three categories, each targeting different sets of marketing tasks.

Brand-aware AI optimizes campaign and content creation

Stream’s brand-aware AI acts as a time-saving assistant by ensuring that your content aligns with your brand’s voice, tone, colors, imagery, and other elements.

Uploading your brand information to Stream allows it to learn how to produce content and campaign elements consistent with your brand, instead of relying on general large language models. After Stream ingests your brand data, you can ask Stream to do things like:

• Offer feedback on the brand alignment of new content you create

• Use existing content elements to generate and optimize content for campaigns

• Generate a list of tasks for your next marketing campaign

• Create marketing campaign workflows.

Stream can also help you get new team members up to speed. For example, a new hire who’s working with a specific product line can get guidance quickly from the assistant about the personas they’re targeting, content tone, colors for content design, and more.

Copilots execute tasks across your brand’s platforms

AI copilots built into Sitecore Stream can use your brand data to help you iterate and personalize content for different platforms.

For example, if you're working within the XM cloud platform and you want to spin up an alternate piece of content to personalize a call to action, a Stream copilot can deliver in a way that works with both the platform and your brand.

You can also use Stream’s copilots to quickly tag content to make it easier to access and deploy, without having to manually review your brand’s content library.

Agentic workflows optimize your content lifecycles

Sitecore Stream’s AI-enhanced workflows can help your team automate and improve processes for developing content strategy, defining and creating content derivatives, and optimizing content across the lifecycle.

These capabilities are available right out of the box, and you can tweak them to fit your team’s work style, unique processes, and content goals.

Sitecore Stream Questions and Answers

What type of assets can we use to train Sitecore Stream on our brand?

You can share any of your digital assets with Stream: brand kits, web content, your content asset library, and more.

Is our brand data secure with Sitecore Stream?

Yes. Sitecore partnered with Microsoft to create Stream, and the product includes enterprise-grade data security. Stream does not share your brand data with other clients, even if they’re in the same or similar verticals. Stream only uses your brand data to build your model for results that are specific to your brand.

How can we measure success with Stream?

Because Sitecore Stream can automate and orchestrate so many marketing tasks and processes, your performance metrics for Stream will depend on how you measure your team’s success.

For example, your productivity and efficiency goals might include:

• Increasing the number of campaigns that go out each week. Stream can help by freeing team members’ time to develop new campaigns instead of managing content.

• Reducing internal back-and-forth communication required for campaign launches. Stream’s AI chatbot can give team members answers in real time, without the need to interrupt other team members’ work or wait for their replies.

• Reducing time spent locating and repurposing content assets. Stream can tag, sort, and retrieve content quickly, so team members can work on higher value tasks.

How can we get started with Sitecore Stream?

The learning curve for Sitecore Stream is mild-to-moderate. Chat-based training prompts users to ask the next logical question or learn about the next tasks in a process. Subscribers to the Sitecore 360 premier customer success plan also have access to a full training program that users can access as needed and to earn certifications.

Want to learn more about how your marketing team can use Sitecore Stream to optimize content creation, lifecycles, and workflows? Rightpoint’s experts are ready to help. Contact Rob Ahnemann for more information and a live demo.