Putting the Consumer in Consumer Banking First
Putting the Consumer in Consumer Banking First
Covid-19 has exposed weaknesses in the consumer banking experience and accelerated the need for consumer-facing banks to complete their transition to digital. According to the Digital Banking Report, 64% of banking institutions already found removing friction from the customer journey to be a top priority and investments have already begun to leverage artificial intelligence & machine learning to improve customer targeting, orchestrate recommendations and predict churn.
It’s time to double down on existing investments in modernizing the consumer experience and define strategic roadmaps to stay relevant and grow in this rapidly evolving world. This consumer banking report is written for business leaders looking to deliver impactful products and services that meet their customer’s evolving expectations.
Download the POV and learn:
The four pillars of a meaningful consumer banking experience: relationship value, appeal, ease and availability.
Strategies for improving relationship value in consumer banking.
Why your banking experience should be easy – and how to deliver it.
The what and where of omnichannel consumer banking.