The Next Generation of E-Commerce Investment: Native Mobile Apps

Consumers increasingly want to engage with brands on their own terms. Does this mean the era when e-Commerce websites reigned supreme has come to an end? We think so. Data shows that shoppers are more willing to give permission to a first-party app they’ve chosen to install than they are with a website.

Download the eBook and learn:

• The Arbitrage Opportunities of the App Store. As compelling as stronger customer engagement may be there is another, equally compelling reason why brands should invest in a native app: it’s an arbitrage opportunity to gain new customers.

• Discover solutions to customer acquisition challenges. Brands have the opportunity to deliver experiences that aren't available with websites; how native apps build closer, loyal relationships with the customer?

• Learn the opportunities and advantages. To the consumer, a range of advancements in app technology, privacy features, and more make this an appealing channel; it's a new opportunity to build a relationship with customers based on trust and transparency, at a lower cost.