Rightpoint at the 2024 Cannes Lions International Festival of Creativity

Rightpoint is excited to be back at Cannes Lions this year! 

At Cannes Lions, Marketing, Technology, Advertising and Communications industries meet to celebrate the world's best work. It’s a week of world-class networking and learning, including insight from iconic thought leaders, ideas from the world's most innovative companies, and inspiration from every corner of the creative marketing community. 

Neil Dowling, Rightpoint’s CMO and Global Alliances Lead, joins other global marketing leaders in Cannes to discuss the strategic opportunities and challenges from the latest technology, consumer behaviours, cultural shifts and creative thinking driving the industry forward.  

Stay tuned to Rightpoint’s social channels and this page for insights and reflections from Cannes 2024.  

Rightpoint brings Total Experience to Cannes 2024: a human-centric transformation in the era of AI   

Generative AI technologies give us the chance to rewire how we work, how we shop, access healthcare, education, and financial services, even how we organize our society. 

 How we move through that disruption is the definitive challenge facing businesses in the next ten years. At the heart of that change lies experience. 

The universal availability of AI technologies will disrupt many of the traditional sources of competitive advantage. Those companies that stand apart will be those who most successfully redesign experiences to work for the humans involved - for the customers, employees and wider communities. Not simply automating what we’ve done before but rethinking the whole experience. 

Total Experience is Righpoint’s approach to that transformation: built for the AI-era, putting humans first. It blends the disciplines of customer, employee and product experience with technical expertise to help businesses rearchitect the way they work in powerful new ways.   

We believe the next ten years will be the age of Total Experience; we look forward to partnering with its winners.